Google's Pixel 3XL
While not everybody can relate to the world of big tech, we can all relate to human error.
The recent story of someone leaving the prototype of the yet-to-be-released Google Pixel 3XL in a Lyft taxi is instructive from a security perspective.
All businesses have the need to protect their Intellectual Property (IP), and achieving security is a practice of daily diligence to keep your competitive edge in the marketplace. For an employee, or trusted prototype early tester (it is not immediately clear who left the device), to make such an error reveals how easy it is for a single incident of human error to undo months of planning and security precautions.
Early exposure of a product, in this case a full month before Google’s planned launch event, can go far in blunting competitive edge. For publicly traded companies, shares may suffer as the element of surprise that tech firms so crave is compromised. Sales could be affected as it also gives consumers advanced knowledge on which to base their plans, something along the lines of: “Well, I’m not too impressed by the specs, so I can choose an alternative like iPhone right away.”